DR SQUATCH | SYDNEY SWEENEY BATHWATER SOAP
What do you do when you have a bath full of Sydney Sweeney's bathwater after a Dr. Squatch TV ad starring the bombshell herself? Well, you turn it into Dr. Squatch soap of course. And it turned out to be one of the biggest viral PR makers of the year, and we were in charge of the launch, working with influencers everywhere to talk up the soap leading up to the drop. The soap sold out in seconds, with some bars going for as much as $1600 on Ebay and getting airtime on some of the biggest talk shows, late night, and podcasts, being the biggest thing to happen to Soap since the discovery of glycerin.
