FIVVER. | SUPER BOWL TWITTER HANDLE HIJACK
AWARDED One Show Bronze
For Fiverr's first Super Bowl spot, we wanted to show how a small business can easily scale up and hire freelance professionals when the opportunity presents itself. To illustrate this point we used the famous Four Seasons Total Landscaping, the mistaken location for Rudy Giuliani's ill-fated press conference. In our spot, we scaled them up from a small business when they got too big for their literal britches, as Four Seasons Total Landscaping went worldwide. Then, we decided to take the same mistake that catapulted Four Seasons Total Landscaping into history and apply it to dozens of other small businesses during the Super Bowl Broadcast. Live. After each spot for a big brand aired, we tweeted a message of congratulations to them but tagged a small business with a similar name instead.
And a Super Bowl spot which all stemmed from wanting to let a local business take advantage of a very big mix up moment by using the resources of freelance platform, Fiverr on the largest ad stage.