MILKBONE | LIFE'S MORE FUN WITH A DOG
ADWEEK named Ad of the week Muse by Clio Muse
Milkbone had a lack of interaction when posting for social. People felt very strongly about joining the debate of whether life's better with a dog. And it made some people (sorry cat people) very passionate as well, going from an average 1-2 comments per post to 400, creating an even bigger audience then targeted.
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